Sell digital products and memberships
How to sell downloads, membership tiers and print-on-demand products from one morebasket store with the creator tools on the Pro plan, step by step.
The morebasket team ·
To sell digital products and memberships in morebasket, use the creator tools on the Pro plan. Digital products are delivered to the buyer after they pay, memberships are recurring plans billed monthly or yearly through Stripe, and print on demand adds physical items without stock. All of it is managed from your one admin.
What can I sell with the creator tools?
The creator tools cover three kinds of product. Each suits a different kind of maker.
| What you sell | Good fit for | How the customer gets it |
|---|---|---|
| Digital product | Guides, templates, presets, tracks, printable files | Delivered after payment, tied to the order |
| Membership tier | Extra content or perks for your regulars | Billed monthly or yearly through Stripe |
| Print on demand | Posters, mugs, apparel carrying your designs | Made and sent when someone orders |
You can mix them. A designer might sell a template pack, a members-only tier and a printed poster of the same artwork, all in one place.
How do I decide what to sell first?
Start with the thing you can finish this week. A single, clear digital product is easier to launch than a full membership, and it teaches you how your checkout feels for buyers.
Ask yourself three questions:
- Can I describe what the buyer gets in one sentence?
- Is the file finished and tested on a device other than mine?
- Would a stranger understand the title without knowing me?
If the answer to all three is yes, you are ready to list it.
How do I set up a digital product?
A digital product is something customers get as soon as they pay. Delivery goes to the buyer for you, and the buyer receives their download link by email, so you do not need to send files by hand. You create and manage digital products from their own screen in your admin.
- Prepare your file and give it a clear name.
- Create a product in your admin, as you would for anything else. Read how product listings work if it is your first time.
- Open the digital products screen in your admin, mark it as a digital product and attach what the customer should receive.
- Write a plain description that says what is inside, which format it is in and what the buyer needs to open it.
- Add a cover image or preview so the product is easy to picture.
- Set the price and publish.
Then place a test order yourself, check the email arrives and open the download link as a customer would. This is the single best check you can run.
How do I write a digital product page that sells?
Buyers cannot flip through a file, so your page has to do that job.
- Say exactly what is included: pages, files, formats.
- Show a preview image or two.
- Say who it is for and who it is not for.
- Be clear about use: personal use, or can it be shared at work?
- Put your contact details in the description so people can ask before they buy.
If you want help drafting the words, use AI to write product descriptions and edit the result until it sounds like you.
How do memberships work?
A membership is a tier that customers pay for on a repeating basis, in return for ongoing access to something extra. In morebasket you create and manage membership tiers from their own screen in your admin, on the Pro plan, and each tier is billed monthly or yearly as a Stripe subscription. Because billing runs through Stripe, you need a connected Stripe account to offer them, and PayPal is not part of memberships.
Recurring billing has a few consequences you should plan for:
- Choose between monthly and yearly billing for each tier, and say clearly on the page which one a member is signing up for.
- A member can stop their plan at the end of the period they have paid for, so describe what they keep until then.
- A subscription is a promise to keep delivering value, so only offer what you can sustain every month or year.
Plan the tiers on paper first:
- Decide what members get that others do not.
- Name each tier so the difference is obvious from the name.
- Keep the number small. Two tiers are easier to explain than five.
- Write down what happens after someone joins, so you can describe it honestly on the page.
One note on scope. Memberships are recurring subscriptions, but subscriptions for physical products, such as subscribe-and-save boxes, are not supported. We also do not claim course hosting. If your plan depends on either, check that the setup fits before you promise it to customers.
How does print on demand fit in?
If you also want physical products without holding stock, browse the print-on-demand catalog. You pick an item from the catalog, add your design and turn it into a product you sell in your own store. Items are made when someone orders, and fulfilment goes through Gelato or Printrove, a second print-on-demand supplier. With either, you choose catalog items, add your design and brand them into your own products.
This pairs well with digital work. Artwork you sell as a download can also appear on a print.
How do I keep it all in one place?
Physical products, digital products and memberships are all managed from one admin, so you can see your whole offer in one place. Use collections and categories to group them: “Templates”, “Members” and “Prints” are enough for a start. The orders page shows every sale together, whatever the product type.
To take payment, connect your own Stripe account first (memberships need it). Your storefront checkout can also offer PayPal for one-off purchases. The payments setup guide walks through it.
How do I check everything before I launch?
- Buy each product type once as a shopper, including a membership on the monthly or yearly option you plan to sell.
- Confirm the download link email arrives and the delivery opens on a phone and on a computer.
- Read each product page as a stranger would.
- Check the price, the currency and any region it applies to.
- Ask a friend to try it and tell you where they hesitated.
What are the common mistakes?
- Launching three things at once. Start with one and learn from it.
- Vague descriptions. “Great template” says nothing. List what is inside.
- Skipping the test order. Real checkout always teaches you something.
- Promising what the tools do not claim. Do not describe hosted courses or subscribe-and-save for physical products as part of the creator tools.
- Forgetting the plan. The creator tools need the Pro plan, so check your plan on the pricing page.
Next step
Pick one finished file, create it as a digital product, and buy it yourself. When the delivery feels right, add a membership tier or a print-on-demand item. The creator tools page lists what this part of morebasket covers.
